1:1 nutrition coaching with a certified expert — personalized, flexible, and built around your goal.
Eight deliberate moves, each addressing something the original five variants either tested badly or didn't address at all.
The original Q4 was testing "session count" against "support period" as separate framings. People buy both — quantity tells them what they get, duration tells them how long they're supported. Showing them side-by-side with equal weight makes the offer self-explanatory and removes the need to pick a winner.
"Einzelberatung / 3 Beratungen / 6 Beratungen" describes the SKU, not the value. Single / Reset / Transform signals a progression of commitment and outcome, making the upsell narrative obvious before the buyer reads a single bullet.
A single line telling the visitor whether this tier is for them. Reduces decision paralysis and cuts the time spent comparing feature lists. Mirrors what the best subscription brands (Notion, Linear, Headspace) do at the top of every tier.
Q6's orange-bold WhatsApp line is easy to skim past. Promoting it to a coloured chip near the top of the card — with the WhatsApp green for instant recognition — makes "you can reach your coach between sessions" the second thing the eye lands on after the tier name.
The originals upsell on quantity alone: 3 sessions vs 6 sessions, identical lists. Reset adds a plan adjustment; Transform adds a progress review, unlimited adjustments, and recipe library. Each tier offers something the previous one doesn't, so the price gap actually buys something.
The original cards lead with the total (€79.99 / €139.99 / €219.99), which makes the headline number rise as you move right — visually punishing the upsell. Leading with per-session price inverts this: €79.99 → €46.66 → €36.66. The headline number drops as the package gets bigger, so the upgrade reads as a discount before the buyer has parsed a single feature. Total + savings sit below as the secondary anchor.
The original cards rely solely on the orange border + badge to mark the recommended tier. Adding ~8% width, a soft glow shadow, and slightly more vertical breathing room makes the visual hierarchy do the work — so the badge doesn't have to.
None of the five original variants showed a button at all. "Start Reset Program" reinforces the tier name and the action — far stronger than a generic "Choose plan". Primary fill on the recommended tier, outline on the others, so the eye knows where to go.